
JPV Lofts + Studio j
JPV Lofts + Studio j
JPV Lofts + Studio j
Visual Identity
Visual Identity
Living + Event Space.
Living + Event Space
Living + Event Space
JVP Lofts and Studio J is an eclectic, mixed-use space designed to build community, boost small businesses, and revitalize the All Saints district. This bold visual identity reflects versatility and impact, matching the vibrant experiences it will host.
JVP Lofts and Studio J is an eclectic, mixed-use space designed to build community, boost small businesses, and revitalize the All Saints district. This bold visual identity reflects versatility and impact, matching the vibrant experiences it will host.
















JVP lOFTS
JVP lOFTS





J
J



“ I don’t want it to feel too corporate.”
“ I don’t want it to feel too corporate.”
“ I don’t want it to feel too corporate.”
“ I don’t want it to feel too corporate.”
The client envisioned a modern, eclectic, and urban hub for young professionals, inspired by the rounded style of the Hyatt logo. I crafted an identity with soft, rounded elements, vibrant colors, and minimal sharp edges, balancing sophistication with playfulness to capture the space's essence.
The client envisioned a modern, eclectic, and urban hub for young professionals, inspired by the rounded style of the Hyatt logo. I crafted an identity with soft, rounded elements, vibrant colors, and minimal sharp edges, balancing sophistication with playfulness to capture the space's essence.
The client envisioned a modern, eclectic, and urban hub for young professionals, inspired by the rounded style of the Hyatt logo. I crafted an identity with soft, rounded elements, vibrant colors, and minimal sharp edges, balancing sophistication with playfulness to capture the space's essence.
The client envisioned a modern, eclectic, and urban hub for young professionals, inspired by the rounded style of the Hyatt logo. I crafted an identity with soft, rounded elements, vibrant colors, and minimal sharp edges, balancing sophistication with playfulness to capture the space's essence.
Quote from the client.
Quote from the client.
Quote from the client.
















Primary
Primary
Primary
Hex
#C1D72E
Hex
#C1D72E
Hex
#C1D72E
Primary
Primary
Primary
Hex
#265799
Hex
#265799
Hex
#265799
Hex
#8C9394
Hex
#8C9394
Hex
#8C9394
Secondary
Secondary
Secondary
Secondary
Secondary
Secondary
Hex
#0C213D
Hex
#0C213D
Hex
#0C213D
Secondary
Secondary
Secondary
Hex
#67A1D6
Hex
#67A1D6
Hex
#67A1D6
Secondary
Secondary
Secondary
Hex
#F4F2EE
Hex
#F4F2EE
Hex
#F4F2EE